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Behavioral Intention of Online Purchases of Outbound Travel Goods

 

Hui-Lin CHANG

Associate Professor Dept. Of Recreation Sport Management, Kao Yuan University

No.1821, Jhongshan Rd., Lujhu Dist., Kaohsiung City Taiwan 821

I-Chao LEE

Associate Professor Dept. Of Recreation Sport Management, Kao Yuan University

No.1821, Jhongshan Rd., Lujhu Dist., Kaohsiung City Taiwan 821

Email: tf0037@cc.kyu.edu.tw

Ping-Kun CHIU

Professor Graduate Institute of Athletics and Coaching Science,National Taiwan Sport University

No.250, Wenhua 1st Rd., Guishan Township, Taoyuan City Taiwan 333

 

Keywords: Travel Goods, Theory of Planned Behaviour, Behavioural Intention

 

ABSTRACT

This paper intends to explore the factors that influence the behavioural intention of online purchases of overseas travel products by referring the theory of planned behaviour developed by Ajzen (1985). The purpose is to examine the influence of attitude, subjective norm and perceived behavioral control on the behavioral intention in relation to online purchase of outbound travel packages. The final output is a conceptual model on the behavioral intention in relation to online purchase of outbound travel packages.

This paper conducts a questionnaire survey on the consumers with experience of online shopping in Taiwan. The measurement tool is the questionnaire designed by this paper. Convenience sampling is used to acquire a total of 351 valid questionnaires. This paper employs the package software to perform the item analysis, factor analysis, reliability analysis, descriptive statistics, t tests on independent sample and one-way ANOVA. This is followed with the validation and analysis of the research model with the software program.

The research findings suggest that attitude, subjective norm and perceived behavioural control have positive and significant influence on the behavioural intention in relation to online purchase of outbound travel goods. The biggest influencing factor is perceived behavioural control, followed by attitude and finally by subjective norm. The goodness-of-fit of the model is satisfactory, with 72% explanatory power. This indicates the model can effectively forecast and explain the behavioural intention of online purchases of outbound travel products.

Finally, this paper makes suggestions regarding the enhancement of usability of websites and user-friendliness of user interfaces, on the basis of the research results. The ease of website navigation will help to boost the intention of consumers in the online purchase of outbound travel products.

 

A Study of Grey VAR on Interactive Structure between Stock Return of Investment and Technical Index – An Example of Taiwan Top 50 ETF

 

Alex Kung-Hsiung CHANG

Professor Dept. Of Business Administration, National Pingtung University of Science and Technology

1 Hsefu Rd. Neipu Pingtung, Taiwan 912

Yu-Hsiang TSENG

Master student Dept. Of Business Administration, National Pingtung University of Science and Technology

1 Hsefu Rd. Neipu Pingtung, Taiwan 912

E-Mail: ro81318@yahoo.com.tw

Natenapang THONGSRI

Ph.D. student of Dept. of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Taiwan, R.O.C.

Keywords: GM(1,1), Taiwan Top 50 ETF,Technical Analysis, Granger Causality, Grey Vector Autoregression Model(GVAR)

 

ABSTRACT

Using the daily data of Taiwan Top 50 ETF from January 2011 to December 2015 as examples. Trying to improve the VAR on interactive structure between technical index and stock return by using Grey forecasting model GM(1, 1), and compare with the original technical index and stock return. First of all, we use GM(1, 1) to whiten the original data, and grey technical index are obtained. We choose traditional technical index such as KDJ, MACD, RSI, BIAS and W%R as agency index.And put the original data and whiten data into Granger causality test and VAR model to find out the Granger causality and interactive structure between technical index and stock return, and compare the Granger causality and interactive structure between the original data and the whiten data.We found:

 

Both of the original data and the whiten data shows Granger causality between technical index and stock return. However, the whiten data shows more two-way reaction than the original data.And Both of the original data and the whiten data shows interactive structure between technical index and stock return. But the whiten data improve the explanatory ability of technical index to stock return.And the whiten data also increase the width of impulse response. And result shows the technical index still work in Taiwan stock market.This study doesn’t support a weak-form efficiency market hypothesis in Taiwan stock market.

 

The Financial Impediments of SMEs in Creative Business of Thailand

 

Natenapang THONGSRI

Ph.D. student of Dept. of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Taiwan, R.O.C.

Alex Kung-Hsiung CHANG

Ph.D. student Department of Tropical Agriculture and International Cooperation

Professor of Department of Business Administration

National Pingtung University of Science and Technology, Taiwan, R.O.C.

TEL:+886 979-366-225 E-Mail: nate_1218@hotmail.com

Keywords: Creative Business, SMEs, Financial Impediments, Financial Resource

 

ABSTRACT
The small and medium enterprises (SMEs) sector in creative business has been acknowledged as a key driver of economic growth in Thailand. Capital investment is a fundamental component to developing business in the creative business however, SMEs have comparatively limited resources and greater difficulty in accessing to funding sources that means they are often vulnerable to barriers that may hamper their growth prospects.This study focused on creative business in SMEs of Thailand andstudy aim that is financialimpedimentsof SMEs in creative business face from financial resource using questionnaires in surveyed data and study both demand side 400 SMEs and supply side 31 agencies.The results show many SMEs in creative business face more financingimpedimentsform domestic investment than foreign investment, whether it be high collateral requirement and loan interest rate, the amount of the loan too small, and regulation of agency too.The financial impedimentsof supply side the finding are in line with thosecollected from the demand side.

A Study of Grey VAR on Dynamic Structure between Taiwan Stock Market Index and Technical Index

 

Alex Kung-Hsiung CHANG

Professor Dept. of Business Administration, National Pingtung University of Science and Technology, Taiwan, R.O.C.

Chia-Jung WU

Master student of Dept. of Business Administration, National Pingtung University of Science and Technology, Taiwan, R.O.C.

E-mail:b0294316@gmail.com

Natenapang THONGSRI

Ph.D. student of Dept. of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Taiwan, R.O.C.

KeywordsTaiwan Stock Market, Technical Index, GM(1,1), Granger Causality, Grey Vector Autoregression Model (GVAR).

 

ABSTRACT

Using the daily data of the TAIEX Index from 2011 to 2015 as examples, this paper discusses the dynamic structure between Taiwan Stock Market Index and technical index. First of all, this study using whitens original data through a grey model GM (1,1), and grey technical analysis indices are obtained. We use traditional technical analysis indices like RSI, BIAS,MACD, KD-J, and W%R as agency indices.

According to the empirical results, I found that RSI, BIAS,MACD, KD-J, and W%R have a Granger causality relationship with stock market index respectively. By using Granger causality, forecast error variance decomposition and the impulse response analysis, this research realizes the existence of the dynamic structure between TAIEX index and technical index. The results show that the Taiwan stock market does not consist with a weak-form efficiency market hypothesis. 

A Bank Intellectual Capital Model

 

Chao-Hui YEH

Associate Professor Dept. Of Business Administration, I-Shou University

No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City ,Taiwan 840

Keywords:Intellectual CapitalModel, Free Cash FlowsValuation Model.

 

ABSTRACT

Purpose:Intellectual Capital can be said to constitute valuable factors not shown in accounting financial statements, but which are of critical importance to a company’s long-term profitability. This study models the relationship between intellectual capital(IC hereafter) and various loans in bank lending. Method: Pioneering and exhaustive research by Yeh (2001) discusses operating free cash flows valuation model (FCFVM hereafter). This paper extends the FCFVMto derive mathematically the accounting items of IC for lending banks. The FCFVManalyses the relationship between market value of equity and accounting activities (investments)in the manufacturingfirms. This studyadds to the FCFVM literatures by applying it to lending banks where operating assets are various loans, which are of critical difference to a manufacturingfirm. Result: We find that IC (the difference between market and book value of equity) is a function of fee income, performing loans and new loan investment. This implies that the most important assets of banking industry are reputation, honesty, and commitment.Conclusion: We conclude that the sales of fee-based services, performing loans and new loan investment are valuable factorsin bank lending. With our mathematicalmodel, the empirical analysis is more disciplined than that of many prior ad-hoc valuation studies. Our model could be extended to encompass other valuable factorsin banks that are also likely to drive market and book values differently. Directions for Future Research: We suggest a number of value-driving activities of banks, including deposit taking, credit card services, mortgage servicing rights and trust activities. The combination of fee income and new deposit investments in our model will partially describe these activities. Nevertheless, it is potentially fruitful to use our model to incorporate these and other factors of value more explicitly. Within our modeling framework this would require identification of the investing activities that give generate these hidden values. These activities could take the form of new investments in social capital,that is, it is social capital that transforms human capital into producing positive career outcomes and increasing investors’ perception of potential… Such an extension would likely result in a valuation model that contains more financial statements reports items, especially the profit/loss account and balance-sheet of the banks.

 

Factors Affecting to Participation in the Operations Of Hang Rice Community Enterprise Members in Nong-Bua-Sang Village

 

Siriluk PICHAINARONGK

Pattranan NIRANDONDAEOPART

Rarita SODAVICHIT

A lecturer and graduate students, Department of Business Administration

Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus, Thailand,

TEL: +66819530288, e-mail: siriluk.pic@ku.th

Keywords: Participation , Community Enterprise Members

ABSTRACT

This study carried three main objectives; 1) to investigate the factors that influenced Nong-Bua-Sang Hang Rice Community Enterprise members’ participations, 2) to observe the factors that affected to the members’ participations in management process and these factors including planning, organization management, leadership and control and lastly, to monitor the problems and recommendations relating the members and their participations in the enterprise management. Participants in this study consisted of 25 members of the enterprise.  The structured interviews were employed as the research tools and the gathered data were analyzed regarding to the prior hypotheses. Findings from the study portrayed that all mentioned factors above influenced the participations of the members. In addition when considering each factor, the findings illustrated that planning factor played an important role towards the participations of the members whereas the planning of the future goals and the changes of management plan would affect its members’ participations especially the ones who will take part in the management in the future. Additionally, the organization management factor was employed to guide the duties and responsibilities of the members. The enterprise committee administered its enterprise based on their collaborations, sincerity, trustworthy, scarify and devotion while duties and responsibilities were clearly categorized. In terms of leadership factor, the chairperson was entrusted by the members that he or she was a wise leader who held the visions and generosity who would give opportunity to all members to participate in activities. In terms of control factor, it was found that all community enterprises had developed their own standards and these standards affected the participations of the members.

 


The Impact of Corporate Social Responsibility on Organizational Performance – Green Building

 

Henry HSIEH

Zih-Yu LIN

Ting-Fang LIU

An-De HSU

Mei-Chin CHEN

 

KeywordsBuilding IndustryGreen BuildingGreen DepthCorporate Social ResponsibilityStrategy Performance

 

ABSTRACT

This research examines the influence of corporate social responsibility on organizational performance based on the degree of green building. We consider Structure-Conduct-Performance model of Industrial Organization theory as cause and effect model to build the research framework. A Balanced Scorecard is used to measure strategic performance of organization with multi-dimensional performance measure, i.e. operational cost, inventory, and number of employee as three input variables, and annual turnover and net income as two input variables. A Data Envelop Analysis is undertook to examine 30 listed construction companies in Taiwan in 2013 and find that there are four performance groups i.e. Scale efficiency, Low performance, Technical efficiency, and High performance companies, categorized by Pure Technical Efficiency and Scale Efficiency. However there are indifference in those groups in terms of green building, a proxy of corporate social responsibility. Further a Pooled Cross-Sectional Time-Series of 150 observations of 30 listed construction companies during 2009-2013 are tested in To bit regression and find that corporate social responsibility does not influence organizational performance. On the contrary it causes negative effect to performance. Entry barrier and scale in-economy arise in construction industry due to massive accumulation in inventories. However the attractiveness of this industry is still high and positive to performance.

Construction company should increase green building not only to differentiate with others but also implementing corporate social responsibility. In addition, construction companies can improve their strategy by Pure Technical Efficiency or Scale Efficiency as four performance groups identified by this research. 

 

A Study upon the Influence of Individual Investor’s Mental Accounting on Disposition Effect in Taiwan Stock Market

Alex Kung-Hsiung CHANG

Ling-Tai LIN

Keyword: Mental Accounting, Investment Bias, Disposition Effect.

 

ABSTRACT

Most of the investors in Taiwan stock market trading are individual investors. The behavior of individual investors are not based upon traditional financial theory and hypothesis such as “rationality” and “efficient market”. It is usually that the investors often change their investment decisions due to their preferences or outside enviroment. This paper study the relation between the characteristics of stock market investors, investment behavior and disposition effect,and hope to provide investors for the recommend of stock market investments.

The result of this study has obtained with the following conclusion: (1) There is a remarkable causal relationship between the investment behavior of mental accounting and the disposition effect of frequently trading. (2) The female investors cause investing psychological biases more easily than male investors. (3) The gambling style investor is the most remarkable cluster in small gains with big losses, frequently trading, stop gains with holding losses. (4) The frequently trading is happened in investors of nearly five years heavy losser.

 

A Study of VAR on Dynamic Structure in Taiwan Stock Market between Financial Indices and Stock Return of Investment.

 

Alex Kung-Hsiung CHANG

Chia-Jung WU

Yu-Hsiang TSENG

Yu-Sheng GAO

Zheng-Zhe LAI

Jun-Wei YANG

Mei-Xuan LIN

KeywordsTaiwan 50 IndexTaiwan Mid-Cap 100 Index Financial Indices Vector Auto Regression ModelVAR

 

ABSTRACT

This research sampled data from Taiwan 50 Index and Taiwan Mid-Cap 100 Index’scomponent stocks in Taiwan stock market from 2010 to 2014. The seasonally, half yearly and yearly closing stock indicescalculated stock return and financial indices are sampled from Taiwan Economic Journal. This research’s purpose is realizing the VAR on dynamic structure between financial indices and stock return of investment.

Using Granger causality, this researchhrealize the causality between stock return of investment and financial indices in Taiwan. With forecast error variance decomposition and the impulse response analysis, this research realize the existence of the dynamic structure between stock return of investment and financial indices in Taiwan. During to the time difference between variables in VAR model, this study doesn’t support aSemi-strong form efficiency market hypothesis in Taiwan stock market.

A Study of VAR on Dynamic Structure in Taiwan OTC Market between Financial Indices and Stock Return of Investment.

 

Alex Kung-Hsiung CHANG 

Chia-Jung WU

Yu-Hsiang TSENG

I-Chen WU

Hao-Wen CHUANG

Huan-Chun YEH

Hsiang-Yun SHEN

Keywords: Taiwan OTC Market, Semi-Strong from Efficient Market, Financial Indicators, The Returns on Stock Value, Vector Autoregression Model (VAR)

 

ABSTRACT

Based on theQuarterly report, Half year report and Year report of GTSM50 and Labor Employment 88 Indexof Taiwan OTC Market as sample data during the period from 2010 to 2014, total to 5 years. We use Vector Autoregression model (VAR) to discussTaiwan OTC Marketwhecher is a Semi-strong from efficient market or not. Supposing that it will have the relation and interactive between the returns on stock value and financial indicators. The research results showed that the data of period and sample not have the reflectionimmediately.So we don’t support that Taiwan OTC Market is a Semi-strong from efficient market. But we can realize that the relation and interactive between the returns on stock value and financial indicators is exist.

Constructing a Stock Selection Model for Portfolio That Can Beat The Market

Te-Ping KOU

Li-Hui CHEN

Tsung-Han WU

Keywords: Portfolio, Stock Selection Model, Return on Assets, Return on Equity, Sharpe Ratio

 

ABSTRACT

The business environment is rapidly changing and some enterprises have announced unexpected restructurings, leading to stagnating stock prices and increases investment risk. To prepare for calamity, this paper based on profitability index such as price to earnings per share, price to book value ratio and price to sales ratio for constructing a stock selection model to improve portfolio return. A positive research was made and found the return on assets, return on equity and Sharpe ratio of the portfolio were beat the market. Results of this study demonstrate that the proposed model can effectively assist investors in selecting target stocks to improve portfolio performance.

Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-Store Recommendation

 

C.Y. CHEN

Ting-Yi LU

Xiu-Mei Yang

Jing-Ya Hong

Yu-Jyun Jheng

Sih-Han Wang

Jie-Sih Jheng

Keywords: In-store Recommended, Store Image, Brand Image, Congruence Theory

 

ABSTRACT
Agriculture is the basic industries, agriculture and the daily life of the people and ecology of the maintenance base and display the shareholders in Asia, in tropical geographical environment climate and latitude’s strengths, Glencoe can breed has its own characteristics and risks of the smell of various fruits and vegetables, in recent years in the face of trade liberalization of competition, I agriculture as the challenges we face more difficult period, 21,11 traditional agriculture gradually does not meet the market trend and the multitude farmers is through the traditional sales pipeline and sale of agricultural crops since the assets, rarely do the proposed price of capacity.

The study mainly discussed the help screen at the farmers to resolve this problem, hoping that through O2O manner to promote quality of agricultural products and providing market access is to facilitate the procurement of the agricultural products to increase the effectiveness of the number cannot be measured. As the study and the actual information, consistent with our friends in visitor screen of the shareholders of the negotiations and farmers’ understanding of the sales and the way we face to the problem of farmers from thinking about commodity sale issues, which are a combination of consumer food security arising from the storm of mind is not dare to purchase part of the thinking that can resolve the two parties to the problem by way of conclusion and recommendations.

E-Business Service Platform SUNSHINE Planning

 

Chee-Cheng CHEN

Jie-Yu XUE

Yi-Fang HSIEH

Yun-Xuan ZHU

Yu-Ting YOU

Yun-Xi QUAN

 

KeywordsDisplay at the Agriculture, Ministering Agriculture, Online to Offline, Business Model, Web Marketing, The Value Chain Analysis

 

ABSTRACT

Agriculture is the basic industries, agriculture and the daily life of the people and ecology of the maintenance base and display the shareholders in Asia, in tropical geographical environment climate and latitude’s strengths, Glencoe can breed has its own characteristics and risks of the smell of various fruits and vegetables, in recent years in the face of trade liberalization of competition, I agriculture as the challenges we face more difficult period, 21,11 traditional agriculture gradually does not meet the market trend and the multitude farmers is through the traditional sales pipeline and sale of agricultural crops since the assets, rarely do the proposed price of capacity.

The study mainly discussed the help screen at the farmers to resolve this problem, hoping that through O2O manner to promote quality of agricultural products and providing market access is to facilitate the procurement of the agricultural products to increase the effectiveness of the number cannot be measured. As the study and the actual information, consistent with our friends in visitor screen of the shareholders of the negotiations and farmers’ understanding of the sales and the way we face to the problem of farmers from thinking about commodity sale issues, which are a combination of consumer food security arising from the storm of mind is not dare to purchase part of the thinking that can resolve the two parties to the problem by way of conclusion and recommendations.

The Building Research iKlean E-commerce Platform for Traditional Laundry Industry

 

Chee-Cheng CHEN

Wan-Ting YANG

Jun-Ji HU

Ming-Hsien LIN

Jia-Jie YE

 

A Study upon the Influence of Individual Investor’s Overconfidence on Disposition Effect in Taiwan Stock Market

 

Alex Kung-Hsiung CHANG

Pai-Feng CHEN

Keywords: Investment Bias, Overconfidence, Disposition Effect

 

ABSTRACT

Taking case of Taiwan Stock Market, individual investors to explore investment behavior whether overconfidence, investment style and investment behavior of overconfidence bias cause disposition effect. This study collected paper questionnaire in houses and web survey separately. We used factor analysis, cluster analysis, the number of descriptive statistics, analysis of variance ANOVA test and linear regression analysis confirmed demographic variables, trading statistics variables. The results show that individual investors’ overconfidence cause disposition effect like small gain or great lose, frequent transaction ,stop profit with loss holding . The empirical results also found that gender, age and experience of investment and investment characteristics, actual opportunity and investment habits,from investors have a significant influence of overconfidence upon disposition effect. The results can help individual investors recognized themselves, to avoid making the same mistakes in the stock market.

A Study upon the Influence of Individual Investor’s Herd Behavior on Disposition Effect in Taiwan Stock Market

Alex Kung-Hsiung CHANG

Chia-Ju CHIU

Keywords: Investment Bias, Herd Behavior, Disposition Effect

 

ABSTRACT

In this paper we study the relationship between individual investors’ style investment bias herding disposition effect in the Taiwan stock market by issuing questionnaires in houses and website using factor analysis, cluster analysis, descriptive number of statistics, analysis of variance ANOVA test and linear regression analysis .The results its show that parts of population and trading variables have significant influence on investment bias and disposition effect.We hope the results can help investors recognize themselves and avoid irrational bias small gain and big lose, frequent trading, stop gain and holding loss.