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Revenue Management Strategy in Alliance Bookstores: A Dynamic Matrix Approach

Shan-Huei WANG/Jung-Hua CHANG

Keywords: Revenue management, BCG matrix approach, dynamic matrix, book rental store

The purpose of this study is to explore the revenue management strategy of alliance book store by dynamic matrix approach. Unlike revenue management in restaurant research, this study considers depreciation as our variable cost and considers a dynamic matrix to give some suggestions to the book rental industry. Results show that reallocation and capacity management strategies would be more suitable than renaming and repositioning in the book rental industry. The results show that comic books, novels, and magazines have different life cycles. Comic books and novels are different from food in that they may create extra value. “Problems” may be “Potential Sleepers,” “Sleepers” may be “Primes” in the future. Besides, this study finds that the life cycle of “Problems” is convex and the rental quantity increases when TV shows and movies come on. Magazines go out of date and the managers should take a “cover cost strategy” to recover the purchase cost.


Research of Customer Loyalty Regarding Skin Care Products & Supplementary Foods

Tsung-Hao CHEN/Shen-Tang HUANG/Ming-Che WU/Ng Wee KAH/Yi-Mei HUANG

Keywords: Customer Loyalty, Skin Care Products, Supplementary Food, Services Quality, Corporate Image, Branding, Product Attributes, Consumer Lifestyle.


The research target on residents, those stay at Johor Malaysia. Including Batu Pahat county, Kluang county, Pontian county, Kota Tinggi county and Johor Bahru county. We had done the survey and collected questionnaire form total 230 sets. Total 184 sets are effective. Our research focus on how Service Quality, Consumer lifestyle, Corporate Reputation, Products Attributes effects toward Customer Loyalty. No matter is Skin Care Products or Supplement Foods, customers have no big difference for the Consumer Lifestyle, Corporate Reputation, Products Attributes and Products’ Risks Significant & Positive Effects toward customer loyalty.
We realize that, regarding Skin Care Products, customers more concern about Tangible Factors (showcase decoration, ingredients detailedly stated) and Empathy Factors (showcase location, ease of car park). However, regarding Supplement Foods, we realize customers more concern Tangible Factors & Reliability Factors (food safety, manufacturing procedures). Hence, we can conclude that Malaysia consumers concern about Tangible Factors for both Skin Care Products & Supplement Foods. The differences among Skin Care Products and Supplement Foods are: consumers more concern about Empathy Factors of Skin Care Products; and more concern about Reliability Factors of Supplement Foods.

Then, regarding Consumer Lifestyle, Corporate Image, Products Attributes have Positive Effect toward Customer Loyalty. However, we found that Customer Loyalty has no Significant Difference among Skin Care Products or Supplement Foods.

Finally, we found only Health Risks; Financial Risks these 2 frameworks have Significant & Positive Effect toward Customer Loyalty rather than others. This shows customers more concern about Skin Care Products and Supplement Foods Products’ Risks (Health Risks, Financial Risks)..


An Analysis of Competitive Potential of SMEs in Thailand’s Creative Industry by Using the Diamond Model

Natenapang THONGSRI/Alex Kung-Hsiung CHANG

Keywords: SMEs; creative industry; diamond model; competitive potential; Thailand


Small and medium-sized enterprises (SMEs) in the creative industry have been acknowledged as a key driver of economic growth in Thailand. Capital investment is a fundamental component of developing SMEs. Furthermore, Thailand will soon join the ASEAN Economic Community. Nonetheless, under future trade liberalization, SMEs in the creative industries face high competition from foreign firms, resulting in difficulties in attracting both foreign and domestic investment. This study examines competitive potential of SMEs in Thailand’s creative industries. In particular, the methodological approach comprises an exploratory empirical study, including a questionnaire survey of 386 SMEs and 31 agencies, applied Porter’s diamond model. The results show that SMEs in the creative industry in Thailand have a lot potentiality in factor conditions (knowledge and creativity, skill labor and factor of production), demand conditions (product demand) and business strategy, structure, and rivalry (innovation).


Regression of ROE on ROIC, ROD, NPM, TAT, LEV and DCR

Chao-Hui YEH

Keywords: ROE, ROIC, ROD, NPM, TAT, LEV and DCR


The goal of this paper is to regress of ROE (Return on Equity) on ROIC (Return on Invested Capital), ROD (Return on debt) and Factors of ROE in Vietnam listed company and data are from 2007 to 2018.
Results are that ROD is statistical insignificance and that all the other financial ratios (ROIC, NPM, TAT, LEV, DCR,) are statistical significance.
Results are that ROIC is statistically negative significant, and that all the other financial ratios (ROD, NPM, TAT, LEV, DCR,) are statistically positive significant.
These results are suitable for the Vietnamese economy. Against the backdrop of the impact of the global economic crisis in 2008, the National Bank of Vietnam implemented a loose monetary policy, which caused market interest rates to fall, but access to loans was not easy.