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A Dynamic Study on Strategic Models of Women’s Fashion Clothing Industry in Taiwan

Sam C.F. Wang

Keywords: fashion-industry , strategic models , supply chain of fashion-industry

According to relative economic indexes,2010 of Taiwan is a boom age. However, in 2010 the numbers of stores of fashion-industry of retailing are also reduced. The editor try to explain the phenomenon that some strategic groups are growing and some are narrowing. By investigating the supply chain of fashion-industry, the PLC of fashion clothing, and the evolution of channel, the editor conclude three strategic models which catch the opportunity. At last, some suggestions are presented.

Exploring the Impact of Service Quality, Brand Traits and Expertise on the Relationship between Quality and Customer Loyalty – Pharmaceutical Industry as an Example.

David C.L. Shen / Chin-Ho Liu

Keywords: service quality, brand traits, expertise capabilities, relationship quality, customer loyalty.

The output value of Taiwan’s pharmaceutical industry in 2009 is NT$ 61.91 billion, while in the same year the National Health Insurance drug payment is amounted to NT$ 132.3 billion. Taiwan domestic pharmaceutical manufacturers who provided 70% of total drug consumption which accounted for only 25% of the total drug payment amount; in contrast, no matter their drug patent are expired or not, foreign pharmaceutical manufacturers accounted for more than 75% of total NIH drug payment amount. Over the years, due to the limited resources, Taiwan domestic pharmaceutical manufacturers can hardly achieve significant breakthrough in the pharmaceutical technology. The NIH System’s payment scheme reduces their investment motivation. Thus, the majority of them are producing generic drugs, which can not be differentiated and result in price competition. As a result, the companies who want to survive in this fierce market must actively seek to maintain good relations with customers by producing high quality products and establishing customer loyalty.
This study integrated service quality, brand traits and expertise capabilities as the independent variables to explore their impacts on relationship quality and further more on customer loyalty.
The samples were drawn from medical centers, regional hospitals, district hospitals and clinics. 377 effective respondences were collected by 80 salespersons. This study adopted Structural Equation Modeling (SEM) as the statistical analysis method to test the hypotheses and examine the structural model.
The major conclusions include:
(1) The pharmaceutical manufacturers’ service quality, brand traits and expertise capabilities have a significantly positive impact on relationship quality;
(2) The relationship quality has a significantly positive impact on customer loyalty.

The Effects of Ownership Structure, Board of Director Composition and Audit Quality on Financial Restatement

Yee-Chy Tseng / Ruey-Dang Chang / Chia-Chun Hsieh

Keywords: Corporate Governance, Ownership Structure, Board of Director Composition, Audit Quality

Financial fraud is most through misstated financial reports, and even fraudulent misstatements may result from financial restatement. The purpose of the study is thus to examine whether ownership structure, board of director composition, and audit quality in corporate governance are associated with financial restatement. Empirical results show that in ownership structure the higher stock proportion of the institutional investors, the higher probability of financial restatement. It is consistent with the “conflict of interest” hypothesis. In audit quality, companies have lower occurrence rates of financial restatements while they hire the big 4 auditors to audit their financial statements. Furthermore, when auditors provide non-audit services to their audit clients, the higher significance of the non-audit fees is, the higher occurrence rates of the financial restatements are.

Narrative Strategy Story and Strategic Management: National Enterprises and Private Enterprise

Daniel Chan-Wei Tsai / Tsung-Hao Chen

Keywords: Strategic Selection, Strategic Change, Strategy Story.

In this paper, we profound the perspective of Narrative Strategy Story from social science to explain Strategic Selection and Strategic Change of the firms, and we employ a Case-Oriented Comparative Method for examining how the proposed model can be analyze strategic choices and change of four Taiwanese firms. Finally, empirical and managerial implications about narrative strategy story are drawn from this research.

The Study of the Relationships among Cyclists’ Recreation Motivation, Demographic, and Specialization

Rong-Da Liang

Keywords: Cyclist, recreation motivation, demographic, specialization

The rapidly development of bicycle industry fosters the manufacturers to pay more attention to the function design of bicycle and to keep in step with the changeable leisure needs of cyclists. Therefore, it is necessary for the bicycle industry to examine the cyclists’ behavior, their requirements to bicycle. This trend has become an important research aspect in leisure sports field. With an aim to investigate the relationships among cyclist’s demographic, recreation motivation and specialization, this study is expected to design the marketing promotion strategy that is closer to the demand of cyclists. This study thus designed the precise questionnaire and survey method. Three trained research assistants will ask to distribute questionnaire to 500 cyclists beside the bicycle path of Taipei city. The statistics results indicated that: (1) recreation motivation positive and negative influences specialization. (2) different cyclists’ demographic characteristics have significantly difference of recreation motivation and specialization. This study is expected to examine the above-mentioned variables to help industries to deeply analyze consumers’ riding behavior and demands.

A Study of the Chapter Opening–and–Closing and the Chapter Reacting
in the Guigu Zi on Corporation Strategic Marketing
—An Application of the Game Theory

Alex K.H. Chang / Hsiu-Mei Tsai

Keywords: Guigu Zi Theory, Strategic Marketing, Game Theory

The contents of abstract in this thesis:
This thesis aims to explore the study on business strategic marketing based upon the Chapters Opening-and-Closing and Reaction by Guigu Zi as well as the combination of application of the Game Theory. The application of Sturdiness-and- Softness Method in the Chapter Opening-and-Closing by Guigu Zi with respect to pricing strategies was shown in this study. Applying the Game Theory illustrated the coordination of games for the predicament of prisoners. In the same vein, Defense- and-Management Method was employed in product strategies. In this way, the use of the Game Theory was aimed at the game of dilemma of the one-sided prisoners. In addition, the Release-and-Seizure as well as Bilateral Understanding Methods in the Chapter Reaction were capitalized on in promotion and outlet strategies. Accordingly, the application of the Game Theory was intended for welfare and beach games.
The study analyzed the key variables of success in corporation strategic marketing, and combined the theoretical inference of the western Game Theory by directing pragmatic cases into the theoretical perspectives of the ancient Chinese classical book, Guigu Zi to further prove that the elucidated perspectives in Guigu Zi theory were theoretically close to the results of this research. We, consequently, discovered that not only could these viewpoints be employed in business affairs but they, by incorporating the Game Theory, could provide an array of systematic ways to aid people in simulating analyses, developing strategies, and could be applied in business management.