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The effectiveness of the non-profit organization (NPO) the implementation of SOP – YMC of Tainan

Yao-Wen Hsu

Keywords: non-profit organization (NPO), SOP

Non-profit organizations (NPO) should be operated in different manners with various environments. For internal, they should lay stress on if its tactics can reach the desired performances and provide the best service to their customers (members); for external, self-marketing strategies are important to improve the association awareness, attract society’s elite to join the build-member force and achieve the mission of servicing to the society.
Therefore, to be sustainable as an enterprise, the association should be flexible in the internal organization and operate in adjustable approaches. So the association should keep flexible to modify its business strategy to develop activities which are suitable to the members.
Enterprises emphasize on the business performance, so how the association achieve the desired effect must be based on all the activities to assess whether they achieve their goals. Reviewing its effectiveness to do the improvement can encourage the future successors to follow the precedents and to shorten the convergent time, furthermore to avoid the occurrence of window period.

The Impact of CEO Power on Short and Long Term Corporate Financing Decisions

Jian-Hsin Chou) / Zhen-Yu Chen) / Chia-Yu Lin

TEL:07-6011001-3017        FAX:07-6011070
E-MAIL: jian@nkfust.edu.tw

Keywords: CEO power, financing tools, credit rating, cost of capital

In this study, we will examine the relationship between the CEO power and firm’s financing decision, and to explore the impact of debt financing decisions on creditor interests. Empirical results show that, by different definition of CEO power, we find there may have positive and negative effects on the choice of short and long term debt financing decisions. It is consistent with Liu and Jiraporn (2010), i.e., debt financing decision made by CEO can be influenced by four hypothesis.
As the topic of how CEO power and choice of financing tools influence firm’s credit rating and cost of capital, the results show that, the CEO power has a significant effect on firm’s credit ratings. It will obtain a lower the credit rating if the firm issues corporate bond as a long term financing tool. Meanwhile, only the variable of power of ownership has a negative impact on firm’s cost of capital. Also, we find there have no significant impact on the cost of capital by the choice of long term financing tools. As the short term financing tools, CEO power has a significant impact on credit rating. The use of trade credit will lower the credit rating, and when the strength of CEO power becomes greater, there is a tendency that it could reduce firm’s cost of capital.

An Integrated Research Framework for the Influencing Factors of Customer Loyalty: Customer’s Relationship Proneness as Moderators

David C.L. Shen / Chun-Chao Lo / Hsiu-Han Chang

Keywords: Employee’s Expertise, Physical Environment, Customer Orientation, Relationship Quality, Customer Loyalty, Relationship Proneness.

As economy development and the change of life style, dinning-out becomes more and more popular and leads to the prosperity of catering market in Taiwan. However, recently, with fierce competition and recession, it has been an important topic for western catering industry to understand how to build up a better relationship with customers, enhance customers’ loyalty and retain customers as many as possible.
In the past, most studies were based on suppliers’ perspective to analyze what the factors contribute to customer loyalty instead of basing on consumer behavior. The study treated the quality of relationship as mediator and intends to identify the antecedents of relationship quality and their impacts on customer loyalty. The antecedents of relationship quality include the expertise of employees, physical environment, and customer orientation. The moderator is relationship proneness. The survey was sent to consumers of 20 western restaurants in Kaohsiung by non-probability sampling. The delivery of the questionnaire was done by the study owner or the restaurants staff. 315 questionnaires were collected and 230 of them are valid questionnaires and response rate is 73.02%. Additionally, the study is conducted by SEM analysis to verify assumptions and cause-effect.
After we use SEM to analyze, we discover the conclusions of this research indicate that; (1)The Employee’s expertise has a positive effect on Relationship quality, (2)The Physical environment has a positive effect on Relationship quality, (3)The Customer orientation has a positive effect on Relationship quality, (4) The Relationship quality has a positive effect on Customer loyalty, (5) Relationship proneness have a positive moderating effect on the relationship between Relationship quality and Customer loyalty. Managerial suggestions are provided based on the above results.